I guess because we’re old(er) and crotchety, or perhaps it’s because we’re too cynical for our own good, but whatever it is, we don’t really partake in the Hallmark holiday. I mean, we’ll probably go out tomorrow night, but trust me, we’re not going OUT-out.

According to the National Retail Federation (NRF), the average consumer plans to spend $122.98 on Valentine’s Day, up from $119.67 in 2007. Total retail spending for the holiday is expected to reach $17.02 billion.

I did a little more digging and found some outdated, but interesting facts on Vday. Regardless of the current validity, people like to spend big on Feb. 14.

Valentine’s Day Average Spending

  • The average male plans to spend $135.67.
  • The average female plans to spend $68.64.
  • Consumers aged 45-54 plan to spend more than any other age group, at $128.78 each, up from $118.11 last year and $88.96 two years ago.
  • Consumers aged 18-24 plan to spend $81.89 this year, a decrease from $83.50 last year and a dramatic drop from $154.65 two years ago.

How Much on Whom This Valentine’s Day

  • Valentine’s Day shoppers plan to spend $64.63 on their significant other or spouse, with consumers aged 25-34 planning to spend more than any other age group.
  • Valentine’s Day shoppers plan to spend $20.74 on other family members beside their spouses.
  • Valentine’s Day shoppers plan to spend $5.06 on friends.
  • Average spending on children’s classmates and teachers is expected to be $3.52.
  • Average spending on co-workers is expected to be $2.56.
  • $4.38 will be spent on other people, such as neighbors and babysitters.

Valentine’s Day Fun Facts

* Consumers purchased an estimated 180 million roses for Valentine’s Day in 2005 with 74 percent of rose purchases for Valentine’s Day being made by men, according to the Society of American Florists.
* Valentine’s Day is the number one floral market holiday, capturing 35 percent of holiday transactions and 34 percent of dollar volume, also according to the Society of American Florists.
* In February 2005, jewelry stores in the United States sold $2.4 billion worth of merchandise, according to the U.S. Census Bureau.
* Approximately 180 million cards are exchanged industry-wide (excluding packaged kids’ valentines for classroom exchanges), making Valentine’s Day the second largest holiday for giving greeting cards, according to Hallmark.
* More than 36 million heart-shaped boxes of chocolate are sold for Valentine’s Day, according to the Chocolate Manufacturers Association and National Confectioners Association.
* Valentine’s Day is the fourth biggest holiday of the year for confectionery purchases, after Halloween, Easter and Christmas, according to the National Confectioners Association.

And speaking of cynical, look at this dude. The Hallmark Holiday is so uninteresting to him.

I mean, really mom? Kung Fu Fighting Gorillas?

P.S. Can you imagine the looks I got from the sales associates and early morning shoppers watching me dangle a dancing stuffed toy and my camera phone in my kid’s face?